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writing tools

My Favourite Writing Tools

This is one you’re going to want to keep and share – I’m busting out all of my favourite tools that help me when I’m writing. Tools to Help You Plan Semrush’s Persona Generator If you’ve heard me talk before,

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Write it Right – It’s Easier Than You Think

Okay, so we’ve been talking about content writing for a while, and I’ve heard you:  It’s overwhelming It takes too much time I can’t get my ideas together.  So what are we going to do? We’re going to workshop it

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power words

The Power of Power Words

I got the power…words!  That’s right – today, we are talking about power words.  This article is a keeper AND it comes with an awesome free download with a list to get you inspired when you’re writing.  So without further

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working on a content strategy plan outline

Three Tips to Make Content Writing Easier

You started your business to do something besides obsessing about content. Yet, it’s either taking up WAY too much time or it’s overwhelming and isn’t getting done at all.  Sound familiar? This is something I struggle with too. Once I’m

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working on a content strategy plan outline

Is Blogging Relevant?

Blogging? What is this, 2006? Marketing experts certainly have a lot to say about using video.  TikTok set the stage with ONLY video content.  Other platforms, like Instagram, are prioritizing video in their algorithm. Thought leaders are putting down their

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team content planning on a whiteboard

What is a Content Strategy (and Why You Need One)

A content strategy sounds really fancy, but to put it simply, it is identifying one of your business goals and figuring out how to use your content to reach that goal.  Pretty easy, right? In some ways, you may have

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About Me!

Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!

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Melanie sitting on a sofa with her notebook