There is a lot of confusion surrounding SEO and there are so many companies out there promising the world without really delivering. So, what’s the difference between on-page and off-page SEO? Why does it matter? And what can you do,
Do you remember the teacher on Charlie Brown? She always sounded like “Wah wah wah. Wah wah wah wah.” Do you sound like that to your audience? If they can’t understand what you are saying, they aren’t going to listen
I think the 2020’s are going to be marked as an era of (amongst other things) misinformation. Fake news became a catch phrase. People are losing their money because of TikTok financial advice. I recently spoke to someone who’s industry
Writing a blog post reminds me of cooking. One time I decided to make a soup and decided that I didn’t need a recipe. It ended up tasting like boiled swamp water and was roughly the same colour. It was
So 2022 has just started and already we’re sucker-punched here in Ontario with another lockdown, more virtual school and non-stop COVID news. It’s time we get serious about repurposing content. Let’s be real, you’re WAY too busy to write something,
I cannot BELIEVE that I am writing about lessons learned in 2021. Didn’t it just start?! It’s been such a fast year and action-packed. It’s been a big year of learning for me and I wanted to share some of
Writing for social media reminds me of when I started taking a kickboxing class when I was younger. There was definitely a right way to be doing it. I was definitely not doing it that way. It was…bad. It was very bad.
So it turns out your elementary school agenda was right…if you fail to plan, you plan to fail. Chris Pratt Head GIFfrom Chris Pratt GIFs So, you probably KNOW that you should be planning your social media content. I’m not
Ever feel like you want to tell people that you know what you’re doing, but need something a liiiiiiiitle more than testimonials. Enter…case studies! Case studies are a great tool for helping your audience realize that you are definitely the
So you’re about to start writing, but… It’s overwhelming It takes too much time I can’t get my ideas together. So what are we going to do? We’re going to workshop it together! Join me on November 29, 2021, at
Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!
