I’ve been talking to a lot of business owners and if there’s one thing I’ve noticed, it’s that 2024 has been ROUGH. I know y’all are dealing with a lot—family stuff, aging parents, the economy not being our friend, weird
If I had a nickel for every time someone told me they’re not a good writer…well, let’s just say I’d have a lot of nickels. And you know what, it’s okay! Because there is something you can do that can
Builders use blueprints. Chefs use recipes. Garment makers use patterns. What should you be using? Copywriting frameworks! Can you write good copy without a framework? Of course! Will you be wasting time and giving yourself needless headaches? Also of course!
I think the 2020’s are going to be marked as an era of (amongst other things) misinformation. Fake news became a catch phrase. People are losing their money because of TikTok financial advice. I recently spoke to someone who’s industry
Writing a blog post reminds me of cooking. One time I decided to make a soup and decided that I didn’t need a recipe. It ended up tasting like boiled swamp water and was roughly the same colour. It was
So 2022 has just started and already we’re sucker-punched here in Ontario with another lockdown, more virtual school and non-stop COVID news. It’s time we get serious about repurposing content. Let’s be real, you’re WAY too busy to write something,
I cannot BELIEVE that I am writing about lessons learned in 2021. Didn’t it just start?! It’s been such a fast year and action-packed. It’s been a big year of learning for me and I wanted to share some of
Writing for social media reminds me of when I started taking a kickboxing class when I was younger. There was definitely a right way to be doing it. I was definitely not doing it that way. It was…bad. It was very bad.
So it turns out your elementary school agenda was right…if you fail to plan, you plan to fail. Chris Pratt Head GIFfrom Chris Pratt GIFs So, you probably KNOW that you should be planning your social media content. I’m not
Ever feel like you want to tell people that you know what you’re doing, but need something a liiiiiiiitle more than testimonials. Enter…case studies! Case studies are a great tool for helping your audience realize that you are definitely the
Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!
