If you could have any superpower, what would you choose? While many might choose the ability to fly or super strength, would you choose mind reading or perhaps thought control? Wouldn’t it make life so much easier if you knew
Do you know what the customer journey is? If not, don’t worry – you’re not alone. A lot of business owners are in the same boat, including me. I thought that people would see my offer once and (ideally) hand
I have a secret…I struggle with marketing my business too. It feels icky. If you’ve ever talked to me for more than 5 seconds, you know that my style isn’t swagger. It’s dorky and self-deprecating. That can feel at odds
Do you remember the teacher on Charlie Brown? She always sounded like “Wah wah wah. Wah wah wah wah.” Do you sound like that to your audience? If they can’t understand what you are saying, they aren’t going to listen
I think the 2020’s are going to be marked as an era of (amongst other things) misinformation. Fake news became a catch phrase. People are losing their money because of TikTok financial advice. I recently spoke to someone who’s industry
Writing a blog post reminds me of cooking. One time I decided to make a soup and decided that I didn’t need a recipe. It ended up tasting like boiled swamp water and was roughly the same colour. It was
So 2022 has just started and already we’re sucker-punched here in Ontario with another lockdown, more virtual school and non-stop COVID news. It’s time we get serious about repurposing content. Let’s be real, you’re WAY too busy to write something,
So you’re about to start writing, but… It’s overwhelming It takes too much time I can’t get my ideas together. So what are we going to do? We’re going to workshop it together! Join me on November 29, 2021, at
First of all, are you thinking, “that is all the same thing!” Yeah, I’m with you, friend, and that is what I used to think. However, under the umbrella of content marketing, specific, different roles have different requirements. Can it
A content strategy sounds really fancy, but to put it simply, it is identifying one of your business goals and figuring out how to use your content to reach that goal. Pretty easy, right? In some ways, you may have
Thanks for reading! I’m Mel, the Chief Word Nerd, and I am passionate about making writing copy for your business easier. Whether you’re looking for inspiration or want tips on how to make it easier, you are in the right place!
