You don't need more content.
You need a smarter plan.
Your content doesn't have to be that hard.
You don’t need another Canva graphic.
You don’t need to “just post more.”
You definitely don’t need to waste hours writing content that no one reads.
You need content that actually works for your audience and for SEO.
The problem isn’t you.
It’s not even your writing.
It’s the missing strategy behind it all.
Right now, you’re stuck:
Staring at a blank screen, wondering what to say
Churning out random posts and hoping something sticks
Second-guessing every word in your blog, caption, and email
Deciding it’s too hard and not even bothering at all.
You’re doing too much for way too little return.
Let’s fix that.
Enter: Strategy in a SNAP
A personalized, done-for-you content plan built around your offers, your voice, and your growth goals.
Stop guessing.
Stop spinning your wheels.
Start writing content that actually moves your business forward.
Here’s How It Works:
Step 1: Let’s dig deep
You’ll fill out a quick info form about your business, your offers, and your dream clients.
Then we’ll meet for a 1-hour strategy call to clarify your goals and brainstorm together. (Don’t worry, I’ll make it easy and fun.)
Step 2: I build your personalized content plan
I take everything we discussed, roll up my Word Nerd sleeves, and build a fully customized strategy for you. This includes very detailed blog post outlines, email ideas, LinkedIn content, and a posting calendar.
Step 3: You write. I make it sparkle.
You’ll use the plan to write your first drafts. (It’ll feel so much easier, promise.)
Send them to me within 30 days and I’ll personally review them, give you edits, suggestions, and mini copy coaching to tighten them up and make them shine. I’ll also make them even more SEO-optimized.
It’s content strategy, planning, and coaching, all in a SNAP.
You walk away with a solid content plan for your next quarter:
- 6 detailed blog outlines, complete with SEO-optimized keywords, etc. etc. so Google can love you too.
- 2 outlines for email newsletters to stay connected to your audience
- A plan / calendar for your LinkedIn content
- Personalized feedback, edits, comments and coaching from your favourite copywriter (that’s me!)
Here's what clients are saying
Why Strategy in a SNAP is different
Most “content plans” just hand you a list of topics and leave you to figure out the rest. Not my style.
This isn’t a brain dump. It’s a jumpstart.
I’m doing the heavy lifting so you can hit the ground running. You’ll have a full content strategy built around your business goals.
All you have to do is add your voice and hit publish.
You need content that SNAPs...meaning content that is:
Simple
Don’t make your people work hard to connect. We write simple content that your audience can actually understand!
kNowledgable
You know your stuff inside and out. We create content that builds your authority and educates your people!
Adaptable
Let’s get the most out of our content and work smarter, not harder. We build assets that can be recycled and reused.
Personalized
We create personalized content. That means it’s in your brand’s voice and directed to your specific niche.
The “Word Nerd” Touch
I’m Mel – strategist, copywriter and all-round Word Nerd!
My superpower is capturing the real you and translating it into powerful content that connects with the people you want to work with.
When we work together, you don’t just get a vague calendar with broad topics. You get a real plan. A strategy that feels easy to implement so you can write content that has your audience nodding along, thinking “She just read my mind!” and clicking on that “Book Call”.
I know you didn’t go into business to be a content machine – so let’s make it simple, strategic and way more fun.
